Brands with Influence has signed with Tattiemoon and CharacterShop to represent the new CBeebies show, “Woolly and Tig.”

The live-action series follows 3-year-old Tig and her toy spider Woolly, who has come to life.

“‘Woolly and Tig’ has been a phenomenal success, and we have rapidly become inundated with demand for toys and especially cuddly Woollys,” says Helen Doherty, co-managing director, Tattiemoon. “It became apparent very early on that we needed help developing a range of licensed products that work with the program to help kids make sense of their everyday life.”

Brands with Influence will also be working closely with BBC Worldwide, who manage international program distribution, for the “Woolly and Tig” licensing program.

“This is a really important brand, and we will be working closely with the production team and our licensees to ensure the magic, excitement and child development benefits are translated into the products,” says Dom Wheeler, director, Brands with Influence.

In its first three weeks of transmission in March, “Woolly and Tig” garnered 1.5 million viewers. A second season, commissioned by the BBC, is currently in production and will air in spring 2013.