Jarden Consumer Solutions named the Los Angeles-based marketing and licensing agency Brandolution to help expand U.S. licensing efforts for two of its premier brands—Health o meter and GrillMaster. Brandolution will explore merchandise opportunities in relevant categories and actively seek new licensees that offer long-term strategic alliances for 2008 and beyond.
“We are thrilled to be working with Jarden Consumer Solutions on these two prominent brands,” says Melissa Segal, founder of Brandolution. “GrillMaster was recently a highly successful vertically manufactured grill brand for Jarden Consumer Solutions. They have now made the strategic decision to license out the brand across a broad range of categories.”
Recent research has shown GrillMaster to have tremendous brand equity and Brandolution will explore licensing opportunities in all major grill and outdoor living categories. Health o meter is a market leader in bathroom and doctor’s scales and is dedicated to achieving proper balance and allowing one to maintain well-being and live an active and healthy lifestyle. Licensed merchandise will expand into strategically relevant categories such as health vitals, weight management, fitness and personal wellness, which are growing categories of business in today’s marketplace.