CPLG is set to create a robust lifestyle program for the brand, with Universal Music Spain already on board to produce apparel for the historic American university.
EUROPE–Yale University has appointed CPLG to represent the university’s brand throughout Europe and Russia.
Through the representation agreement, CPLG will develop a lifestyle licensing program targeting adults, teens and kids across apparel, accessories, bags and stationery. Each product in the upcoming program will also feature an assortment of Yale branding, including the university’s iconic logos and mascot, Handsome Dan the bulldog.
Furthermore, Universal Music Spain has already signed on to produce a range of men’s apparel for the brand, which is set to launch in Zara stores worldwide this month.
“Yale University is an iconic brand with global appeal, which lends itself perfectly to the collegiate trend we’re seeing at fashion retailers,” says Steve Manners, executive vice president, CPLG. “We are delighted that the first range of clothing will launch in Zara stores and we look forward to extending the range to the rest of the high street.”
Founded in 1701, Yale is an American Ivy League university based in New Haven, Conn., and the third oldest college in the U.S.