TVMania U.K. has signed on to create a new range of apparel and nightwear featuring the global conservation charity WWF-U.K.

A percentage of the girls’ and boy’s ranges will go to the charity to support its animal conservation efforts.

“WWF is one of the best-known and most recognized charity brands in the world, so we have high hopes for this new apparel range,” says Monika Albers, vice president, licensing, TVMania. “The fact that all products sold will help WWF makes it even more attractive to retailers and consumers alike.”