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Wildflower Grows Girl Scouts Lineup

Wildflower Grows Girl Scouts Lineup

Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.

Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new deals for branded tea, candles and plush.

The Bigelow Tea Company has introduced a pair of specialty teas inspired by the Girl Scout Cookies flavors Thin Mint and Caramel & Coconut. The limited edition teas are now available at grocery stores across the U.S. and on Amazon.

Yankee Candle has launched a collection featuring scents from four Girl Scout Cookies. Thin Mints, Trefoils, Chocolate Peanut Butter and Coconut Caramel Stripes scented candles are now available in a variety of formats at Yankee Candle's 500 retail stores, as well as Bed Bath and Beyond and gift and specialty outlets nationwide.

Finally, Build-A-Bear Workshop is adding to its line of Girl Scouts-branded customizable plush with the Girl Scout Cookies Bear. Now available in Build-A-Bear stores across the U.S., the 15-inch white plush bear can be personalized with a two-piece Girl Scout summer get-up. The Girl Scout Cookies Bear joins other branded offerings including Girl Scout Daisy, Brownie, Junior and Cadette/Senior/Ambassador uniforms, as well as corresponding accessories.

“We are thrilled to welcome the Bigelow Tea Company and Yankee Candle to the growing roster of Girl Scouts of the USA licensees and excited about Build-A-Bear’s newest offering, which is well-poised to win over kids and families all across the country,” says Michael Carlisle, principal, The Wildflower Group. “All of these companies are standouts in their respective categories and dedicated to quality.”

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