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April 6, 2018
Girl Scouts of the USA has tapped Wicked Cool Toys to develop a line of role play, craft and activity products inspired by the girls’ leadership organization.
The line will be anchored by the Girl Scout Cookie Oven, which will feature mixes inspired by some of the most popular Girl Scout cookies such as Thin Mints, Trefoils, peanut butter and caramel coconut, as well as traditional classics like chocolate chip, oatmeal and even cakes and brownies.
Wicked Cool is also developing a line of craft and activity kits for ages 6 and up called D.I.Y. Girl, inspired by the projects Girl Scouts engage in such as a string art kit, jewelry making kit, collage silhouette kit and garland making kit.
The line is expected to hit mass market retailers throughout the U.S. beginning in fall 2015.
“We are honored to be embarking on a licensing relationship with Girl Scouts of the USA, one of the most treasured brands in America,” says Michael Rinzler, co-president and founding partner, Wicked Cool Toys. “We hope the line will encourage girls to express their creativity, learn new skills and offer a fun, positive and truly hands-on experience that will have broad appeal. On a personal note, the idea of the Girl Scout Cookie Oven was the subject of my field application project as an MBA student at The Wharton School of the University of Pennsylvania in 1998. It truly is a dream come true for me, all these years later.”
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