Nickelodeon, Sesame Workshop and other brands on board to support STEM education.
The White House, in partnership with the U.S. Departments of Education and Health and Human Services, has joined forces with top brands including Sesame Workshop, Girl Scouts of the USA and Nickelodeon to promote STEM learning across the U.S.
The White House received more than 200 submissions of STEM (Science, Technology, Engineering and Math) commitments from leaders across the country. Brands and companies that have made a commitment to STEM learning as part of the White House initiative include:
- Girl Scouts of the USA will promote programming that connects to early STEM education through blog posts and social media, which has the potential of benefiting more than 45,000 young girls. The Girl Scouts will also distribute resource guides for parents on engaging young girls in STEM activities.
- The Jim Henson Company (with $3 million of support from the Corporation for Public Broadcasting) will launch a new PBS series, “Splash and Bubbles,” with a marine biology curriculum to inspire children to care about the ocean.
- Nickelodeon will distribute 50,000 toolkits in English and Spanish to under-served areas through its kindergarten readiness initiative Beyond the Backpack. It will also increase exposure to STEM concepts through the Beyond the Backpack On-the-Go SMS text program and Kindergarten Readiness Block Parties featuring “Blaze and the Monster Machines.”
- Sesame Workshop will develop "Make Believe with Math," an online course for educators which, along with other training resources, will be made available online.
- The Heising-Simons Foundation will establish a partnership with The Fred Rogers Company to support production of 25 episodes of “Odd Squad,” a math-focused TV show on PBS Kids, and create accompanying games and apps.
Other participating organizations include The Bay Area Discovery Museum, The Early Math Collaborative at Erikson Institute in partnership with the City of Chicago and support from the National Science Foundation, Hispanic Information and Telecommunications Network, The Lawrence Hall of Science , The National Head Start Association and Lakeshore Learning and Project Lead the Way.