The Women’s National Basketball Association and Procter & Gamble are teaming up for P&G’s My Black is Beautiful Imagine a Future campaign, which encourages self-esteem and confidence among young black women.

WNBA celebrities will appear along with P&G brands, including Cover Girl, Tampax and Secret, in the Imagine a Future program at league and team events during the 2013 season. The three P&G brands will also be integrated throughout WNBA.com, courtside signage, social media and WNBA team partnerships.