April 6, 2018
New jewelry and greeting card collections will celebrate WBCP’s raft of properties.
Warner Bros. Consumer Products has tapped Love and Madness and American Greetings to create a series of products inspired by its robust lineup of properties.
First, Love and Madness’ jewelry collection will kick off with pieces centered around Wonder Woman, honoring the 75th anniversary of the superhero, and will include words and phrases that embody the heroine and all that she stands for. This style will be further carried throughout the partnership’s various collaborations, continuously evolving to represent other Warner Bros. characters such as Batgirl and Supergirl.
“As a brand that emphasizes a passion for nostalgia and pop culture, there could not be a more perfect fit for Love and Madness,” says Heather McAvoy, founder, Love and Madness. “It is the unique opportunity and vision to merge the needs of both fan girl and fashion girl that drives and inspires us on a daily basis. This partnership with Warner Bros. Consumer Products enables us to explore new ways to marry the past, present and future through jewelry that speaks to all, taking licensing to an entirely new level.”
The Wonder Woman jewelry collection will launch this holiday season and will be available at a broad range of boutiques and department stores worldwide. Additional collections featuring Batgirl and Supergirl will be released at a later date.
Next, American Greetings has expanded its partnership with WBCP to create new greeting cards featuring some of Warner Bros.’ most popular characters.
Complementing its offering of stickers, party goods and seasonal gift wrap, the new selection of greeting cards will highlight characters from franchises such as DC Super Hero Girls, Justice League, The Wizard of Oz, “The Big Bang Theory” and “Scooby-Doo,” among others.
American Greetings’ card range will be available this January.
“For many years, our relationship with Warner Bros. Consumer Products has allowed American Greetings to provide consumers with superior products to help them make meaningful connections with the important people in their lives, and we are thrilled to expand on our successful work with the talented Warner Bros. Consumer Products team,” says Mike Wovna, vice president, licensing and sales, American Greetings.
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