Warner Bros. Joins Forces with Jeep, Dodge

Promotion for the partnership will also include

Dawn of Justice

Jeep- and Dodge-branded television spots and social and digital extensions during the lead up to the film’s premiere, March 25.

“Thanks to an extensive brand and product portfolio, we were able to address every automobile need for the movie including Jeep, Dodge, Chrysler, FIAT, Alfa Romero and Maserati, and from our sister company CNH Industrial, Iveco heavy-duty commercial vehicles,” says Oliver Francois, chief marketing officer, FCA Global. “With much of the film’s production taking place in our own backyard of Detroit, our ability to creatively collaborate with the Warner Bros. team reached new heights. The product integration was so organic to the filmmakers’ vision and storyline, all we had to do was incorporate scenes from the movies in our commercials.”

The

Dawn of Justice

Special Edition is available now in dealerships across the U.S.