Sordi’s new line of branded watches is now available throughout Europe, the Middle East and Asia.
GLOBAL–The Piaggio Group has partnered with Sordi to launch an exclusive range of Vespa-branded watches.
Global Icons, the exclusive global licensing agent for the Piaggio Group, brokered the deal.
The new range aims to depict Vespa’s personality, style and heritage and is now available throughout Europe, the Middle East and Asia.
“Global Icons is proud to be working with Vespa on this journey to build a successful lifestyle program, with quality, iconic products, and Sordi’s participation is a big step towards that goal,” says David Williams, general manager, Global Icons Europe. “Through our industry contacts we have selected the best possible licensees to partner with Vespa and we aim to continue working with industry leaders who can create the innovative and iconic ranges in-keeping with the brand’s heritage.”