April 6, 2018
Brex is on board to assist Global Icons in expanding the classic Italian scooter brand into new categories.
Global Icons, Piaggio’s exclusive global licensing agent, brokered the deal.
The new range will feature a variety of colors as well Vespa’s round flank on each side of the shoes.
Brex unveiled the Vespa footwear earlier this year during the men’s fashion tradeshow Pitti Uomo and will release the collection at influential retailers in London, Paris, Milan, Barcelona and Prague before extending the line globally.
“Vespa is a worldwide icon, which deserves a careful treatment in product development and partners’ selection,” says Davide Zanolini, executive vice president, worldwide marketing and communication, Piaggio. “We believe that the Vespa footwear range, developed by Brex, truly interprets the core values of the brand: spontaneity, happiness and style. Vespa’s iconic round flank is a smart quote on the shoes sides, while the oclors and the shapes are inspired by the contemporaryrange of scooter, making it a timeless but contemporary, classy but vibrant, expressive and distinctive range of shoes.”
Vespa is an Italian scooter brand that, through its licensing program, aims to deliver products that reflect the technology, innovation and iconicity of the brand.
“Global Icons is proud to be working with Vespa on this journey to build a successful lifestyle program, with quality, iconic products and Brex’s participation is a big step toward that goal,” says David Williams, general manager, Global Icons Europe. “We are very pleased to be working with Brex, an industry leader, to help create a range of quality and iconic products depicting Vespa’s brand heritage and Italian essence. The collection looks great and encapsulates Vespa’s values of elegance, culture, iconicity, boldness and stylish creativity, in the perfect way.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.