Superior Brands Group will create a new collection of fitness products.

The U.S. Army has tapped Superior Brands Group to design, manufacture and distribute a full range of U.S. Army fitness products.

The Beanstalk Group, the U.S. Army’s licensing agency, brokered the deal.

The new Army-branded products will be featured in fitness categories including strength training, speed training, toning, running and hydration, shape-wear, rest and recovery, workout gloves, healing braces, flooring and more.

“The U.S. Army brand represents strength, momentum and results,” says David. A. Gindi, chief executive officer, Superior Brands. “This is the perfect brand for fitness because it represents the durable and lasting qualities of our fitness assortment. What we’re really excited about is that the sales of this product will benefit the MWR (Morale, Welfare and Recreation) program for all soldiers, veterans and their families.”