U.K. Museums Plan Designer Range

Imperial War Museums is planning a new collaboration with the British fashion designer Wayne Hemingway and the HemingwayDesign team that will debut at BLE.

April 6, 2018

U.K. Museums Plan Designer Range

IWM archives inspire collaboration with fashion designer Wayne Hemingway.

Imperial War Museums is planning a new collaboration with the British fashion designer Wayne Hemingway and the HemingwayDesign team that will debut at Brand Licensing Europe.

Set to premiere at the annual trade show, which will take place in London Oct. 13-15, the Spitfire Collection by HemingwayDesign for IWM will be the first in a series of collaborations between the museum and the design house. 

"I have a great affection for IWM, and their commitment to design thinking shines through clearly in the recent refurbishment of IWM London," says Hemingway. "It is also impossible not to be in awe of the huge collections. The team has had a ball going through the archives."

For the Spitfire range, Hemingway and his team have taken inspiration from the iconic Spitfire plane, creating a number of designs that will suit a host of products.

The designs are being launched to mark the 75th anniversary of the Battle of Britain and the IWM Duxford air show in September, where 20 Spitfires will take off

from the historic airfield and then flying in mass formation.

"It is thrilling to work with the HemingwayDesign team, and the designs they are creating will add new impetus to our licensing program," says David Fenton, head of retail and brand licensing, IWM.

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