The University of Virginia gets new licensing management, while Florida State University renews its current deal.
NORTH AMERICA- Two major U.S. universities has finalized new licensing management deals with The University of Virginia appointing Fermata Partners and Florida State University continuing its 34-year partnership with IMG College Licensing.
The University of Virgina has signed a new 10-year partnership with Fermata Partners, a division of CAA Sports, representing a major shift in the school’s approach to licensing.
The announcement of the new partnership comes on the brink of the university’s bicentennial, which will be celebrated through the 2017-18 academic year.
UVA’s licensing program was started in 1981 and now boasts more than 350 licensees.
Meanwhile, Florida State University has inked a five-year extension with IMG College Licensing (formerly the Collegiate Licensing Company), which has managed the schools program since 1982.
Through its relationship with IMG College Licensing, the University has developed a portfolio of national licensing and co-branded partnerships that include Victoria’s Secret Pink, Dooney & Bourke, Yeti, Star Wars and others. IMG College Licensing also assisted FSU with its 2014 brand update in conjunction with its sideline partner, Nike, and helped the University create the limited edition Bobby Bowden collection, honoring its legendary coach. Officially licensed product for FSU is now sold by more than 4,800 unique retail accounts across the country.