Tupperware’s first-ever pop-up shop has just opened in New York City. In its 75-year history, Tupperware has never hosted a pop-up store for its products until now.
TuppSoho, a limited-time store, is now open at 227 Mulberry Street in New York City through Dec. 22. Designed to engage and excite all generations of Tupperware fans, visitors can be a part of hands-on product demonstrations and Instagram-worthy installations, while having the ability to shop Tupperware products.
Along with interactive food and product demonstrations, the pop-up will offer gift ideas as well as prepping, cooking and entertaining solutions.
"The opening of TuppSoho marks a monumental point in our brand's longstanding history,” says Asha Gupta, chief strategy and marketing officer, Tupperware Brands. " We are giving access to our brand like never before. Tupperware has been an important part of how people interact with their kitchen and their food for decades. In fact, we are a cultural touchstone, and we're embracing that now by opening our doors for more people to experience the magic and depth of Tupperware."
The launch of TuppSoho coincides with the unveiling of the new Tupperware.com, a redesigned site making it easier to shop products and connect with local Tupperware Independent Representatives.
For more information on the pop-up shop, events and hours of operation, visit TuppSoho.com or check out the hashtag #TuppSoho.