TSBA Group, global licensing agent for energy company Shell, is exhibiting the brand’s heritage and modern aspects across two booths at Licensing Expo.

TSBA is transforming one of its booths into a full-sized replica of a 1960s gas station to share the experience of the heritage Shell brand. A wide range of authentically reproduced Shell merchandise inspired by the heritage art collection, which contains more than 7,500 pieces and is the largest single-branded commercial art collection in the world, will be on display. TSBA is seeking partners across art, design, fashion, toys and memorabilia to take advantage of the licensing potential of heritage Shell.

Meanwhile, in its other booth, TSBA is showcasing the modern Shell brand via a contest to find out which brand at Licensing Expo is the fastest using Ferrari simulators. Attendees will be pitted against each other and prizes will be awarded for the overall fastest brand and fastest individual. TSBA is primarily targeting the car care and energy categories with the modern Shell brand.

Additionally, Shell is also sponsoring the Expo’s new Motorsports Café.