Renowned jeweler pairs with Coty for new fragrance line.

Tiffany & Co. has tapped Coty for the development, production and distribution of a new line of Tiffany-branded fragrances.

The new fragrance line will be available for both women and men and will be sold at Tiffany & Co. stores in addition to select luxury retailers.

“Tiffany is among the world’s most important houses of luxry, and fragrances are an important expression of the brand,” says Frédéric Cumenal, chief executive officer, Tiffany & Co. “We are pleased to work with Coty, an industry leader in the prestige fragrance category, on the development of a more meaningful fragrance portfolio through this licensing agreement.”

“Tiffany’s luxury heritage lends itself perfectly to Coty’s prestige fragrance portfolio,” says Bart Becht, chairman and interim chief executive officer, Coty. “We look forward to bringing Coty’s unique expertise to Tiffany by establishing a strong fragrance business for the brand.”