THC Brand Smokes Up New Style GuideTHC Brand Smokes Up New Style Guide

Cannabis lifestyle brand launches new branding following legalization in four additional states.

Pro-cannabis brand THC has launched a new brand vision, logo and style guide to capitalize on licensing merchandise.

The new style guide coincides with the U.S. Nov. 8 election, which saw the legalization of cannabis in California, Massachusetts, Maine and Nevada, and saw it legalized for medical use in Arkansas, Florida, Montana and North Dakota.

“Our goal with THC is to broaden the brand’s appeal now that cannabis is becoming legal in the U.S., and we’ve updated the brand vision and logo in line with the modern consumer,” says Matt Feinstein, chief executive officer, Pineapple Express, THC’s parent company. “Cannabis is no longer a fringe activity–there is now a community that is active creatively, politically and commercially who embrace legal cannabis to enhance their lives. THC is a lifestyle brand for the cannabis community that will provide high-quality products, as well as advocacy and information in our support for total legalization of cannabis around the world.”

The Sharpe Company represents the THC brand for licensing.