The weekend event saw more than 250 Tesco locations support the U.K. charity.
EUROPE–Tesco and U.K. charity Help for Heroes hosted a major fund-and-awareness-raising campaign last weekend to coincide with the charity’s 10th birthday.
The campaign, called National Collection, took place at over 250 Tesco locations on Oct. 14 and 15. During the event, volunteers came out to Tesco stores to collect money for the charity as well as to hand out flyers to raise awareness of how shoppers can support the charity by purchasing a number of licensed items in-store or online.
Licensed products featured during the weekend include: Eggs for Soldiers free range eggs, Branston Bigger baked beans, Tesco personalized items and the new Cadbury Heroes limited edition tin.