ThePoint.1888 is on board to develop the museum’s consumer products range.

EUROPE–Tate Enterprises, the trading company of the Tate Gallery, has tapped ThePoint.1888 to serve as its exclusive brand extension partner.

The agreement will see ThePoint.1888 operate as the Tate Gallery’s exclusive brand licensing representative for children’s and educational products, as well as partner with a range of licensees to create consume products aimed at children and families across categories. ThePoint.1888 will also work closely with retailers including Dr. Marten’s to build and sustain licensee partnerships.

The Tate Gallery contains the national collection of British art from 1500 to present day across four major sites.