SRM Entertainment Announces Smurfs License

Jupiter Wellness has announced its SRM Entertainment division has entered into a multiyear licensing agreement with LAFIG Belgium for use of The Smurfs brand name and characters to be featured on SRM’s proprietary Sip With Me line of children's hydration and table-top products. The Smurfs license was created by The Brand Liaison as licensing agent for SRM.  

Through the new license agreement, SRM will develop a line of Sip With Me products including its patented double drinking straw tumblers. The Sip With Me Smurf product is expected to launch at retailers in July 2023 prior to the new Smurfs film expected to hit theaters in 2025. 

“Created by Belgian artist, Peyo, Smurfs have captivated the hearts of families all over the world with its colorful characters and optimistic message,” says Rich Miller, chief executive officer, SRM Entertainment. “We look forward to building a strong relationship with LAFIG Belgium and making great drink cups that will inspire children to find their happy place with a spectacular Smurfs line.”