SRG Takes on Motivational Brand


The jazz and gospel recording artist Ben Tankard has appointed SRG Ventures to build a licensing program around his new brand, Full Tank.

Tankard will launch a new book and personal improvement program, The Full Tank System, in early 2014. Additionally, he, his wife and five kids will also be the subject of the new Bravo reality series, “Thicker Than Water–The Tankards,” which will debut in November.

“Ben Tankard embodies the new era of inspirational, motivational and personal brands that have real meaning and impact with today’s consumer,” says Stephen Goodman, founder, SRG. “We’re looking forward to getting Ben’s message out with a select group of licensees that can embrace and communicate this message.”