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May 1, 2023
Vlasic Pickles, an American pickle brand, is teaming up with Sprints, a performance accessories brand, to launch a limited-edition collection of pickleball gear for those learning how to slam or players who dink like a pro.
The collection, available at Getsprints.com, includes a hat, visor, pickleball paddle and mini towel with original designs featuring Vlasic’s Jovny the Stork and the brand’s classic pickle jar.
“We’re excited to bring two fun brands together that share a love for all things pickles,” says Tim Nangle, vice president and general manager, Conagra Brands. “Pickle fanatics and pickleballers can show up in style with the Vlasic x Sprints mash-up.”
The Vlasic x Sprints collections.
“Sprints fans have long appreciated the ‘power of the pickle’ and we're thrilled to collaborate with Vlasic,” says Eric Rose, chief executive officer, Sprints. “We believe athletic apparel should be fun and expressive, and the pickleball gear collection we’ve created with Vlasic perfectly embodies that spirit.”
The Vlasic x Sprints collaboration furthers Vlasic's commitment to the game of pickleball. It recently became the first pickle brand to officially sponsor a pickleball tour with its title sponsorship of the Association of Pickleball Professionals (APP). As part of Vlasic’s title sponsorship of the APP tour, pickleball players will compete in the 2023 Vlasic Classic at Sawyer Point in Cincinnati, Ohio May 9-14. In addition to online, The Vlasic x Sprints collection will be available on-site at the event for purchase.
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