All American Licensing will bring both the Smithsonian and Smithsonian Journeys brands into a variety of new categories.
The Smithsonian Institution has tapped All American Licensing to represent the Smithsonian brand for home merchandise as well as the Smithsonian Journeys brand for travel-related products.
All American Licensing will now draw upon the museum’s vast collections, heritage and authentic travel experiences to develop a host of products under each respective brand.
For Smithsonian Journeys, the licensing agent will translate the experience into product categories for travelers such as luggage, bags, travel accessories, optics, travel electronics and more. For the Smithsonian home program, the agency will seek licensees in categories including indoor and outdoor furniture, throws, lighting, home textiles, décor/accessories, furniture care products, flooring and more.
“We are thrilled to be working with the team at the Smithsonian, and with its highly respected brand, our strategy is to bring on board a select group of partners that will develop uniquely innovative products that will capture the essence of the Smithsonian’s incredible assets, as well as the trust and authenticity that the Smithsonian is known for–and we’re excited to be bringing the Smithsonian Journeys brand to consumers through great product,” says Tim Rothwell, co-founding partner, All American Licensing.