All American Licensing will bring both the Smithsonian and Smithsonian Journeys brands into a variety of new categories.
All American Licensing will now draw upon the museum’s vast collections, heritage and authentic travel experiences to develop a host of products under each respective brand.
For Smithsonian Journeys, the licensing agent will translate the experience into product categories for travelers such as luggage, bags, travel accessories, optics, travel electronics and more. For the Smithsonian home program, the agency will seek licensees in categories including indoor and outdoor furniture, throws, lighting, home textiles, décor/accessories, furniture care products, flooring and more.
“We are thrilled to be working with the team at the Smithsonian, and with its highly respected brand, our strategy is to bring on board a select group of partners that will develop uniquely innovative products that will capture the
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