Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 6, 2018
The Smithsonian Institution has tapped All American Licensing to represent the Smithsonian brand for home merchandise as well as the Smithsonian Journeys brand for travel-related products.
All American Licensing will now draw upon the museum’s vast collections, heritage and authentic travel experiences to develop a host of products under each respective brand.
For Smithsonian Journeys, the licensing agent will translate the experience into product categories for travelers such as luggage, bags, travel accessories, optics, travel electronics and more. For the Smithsonian home program, the agency will seek licensees in categories including indoor and outdoor furniture, throws, lighting, home textiles, décor/accessories, furniture care products, flooring and more.
“We are thrilled to be working with the team at the Smithsonian, and with its highly respected brand, our strategy is to bring on board a select group of partners that will develop uniquely innovative products that will capture the essence of the Smithsonian’s incredible assets, as well as the trust and authenticity that the Smithsonian is known for–and we’re excited to be bringing the Smithsonian Journeys brand to consumers through great product,” says Tim Rothwell, co-founding partner, All American Licensing.
You May Also Like
Mallet London, Smiley Launch Capsule CollectionFeb 29, 2024
Borussia Dortmund, Legends Enter Long-Term PartnershipFeb 29, 2024
UTA, Los Angeles Fire Department Foundation Announce PartnershipFeb 29, 2024
Taco Bell, Tajín Blend Flavors in Limited-Time MenuFeb 29, 2024