‘Sesame Street’ Celebrates Anniversary by Giving Back
Sesame Workshop is collaborating with several brands on new lifestyle collections that support those in need with buy-one give-one initiatives and outreach programs.
The collaborations are a part of “Sesame Street’s” year-long 50th anniversary celebration.
“With ‘Sesame Street’s’ 50th anniversary, we are collaborating with best-in-class partners, experts in their respective industries who, like Sesame Workshop, also believe in giving back to families in need to deliver a whole new product execution,” says Gabriela Arenas, vice president, licensing, North America, Sesame Workshop. “One of our key strategic goals is to expand and diversify our consumer products’ offering so that fans across generations have new ways to enjoy Sesame Street, and we are thrilled to create these unique opportunities for fans to contribute to the causes they care about.”
Launched globally this month, “Sesame Street” and TOMS debuted a 17-piece collection of shoes for women, kids and toddlers. New styles feature 3D embellishments, prints, appliques and more details inspired by “Sesame Street” characters. The collection launched in TOMS retail locations, on Toms.com, and in brick-and-mortar stores worldwide. For every pair purchased, TOMS will provide a pair of shoes for a child in need through their One for One program.
A second collaboration with sock brand Bombas will debut new collections this summer and fall. The first “Sesame Street” X Bombas collection of more than 20 styles launched in November 2018.
The summer collection, launching this June, will focus on the colors and textures of “Sesame Street: characters with options for the whole family.
The Bombas co-founders also appeared in a video alongside Cookie Monster to support the brands’ shared commitment to bringing awareness to the issue of family homelessness. For each pair of Bombas socks sold, the company gives a pair to someone in need, and for the “Sesame Street” x Bombas collection, all donation socks will go to families experiencing homelessness.
Earlier this year, Out of Print released a line of apparel for adults, toddlers and babies that features classic illustrations from “Sesame Street” books. Multiple collections will roll out throughout the year spanning totes, pouches, enamel pins, socks and clothing for all ages, and features artwork from titles like The Sesame Street Together Bookand How to be a Grouch. Out of Print has donated more than three million books to communities in need and supported a variety of literacy initiatives.
Finally, in June, DIFF Eyewear will debut a line of handcrafted sunglasses and blue light-blocking glasses for kids and adults. The “Sesame Street” x DIFF collection will feature subtle hints of the Muppets from “Sesame Street,” and will be elevated by an online influencer campaign. For every pair of DIFF sunglasses purchased, DIFF donates a pair of reading glasses to someone in need.