Agent looks to categories such as first aid, medical devices and more.

The American Red Cross has appointed the Seltzer Licensing Group to manage and expand its current licensing program.

Seltzer Licensing will now work to bring the Red Cross to categories such as home safety, first aid, medical devices and disaster preparedness, among others. The new partnerships will also aim to help further the Red Cross’ mission to be prepared for emergencies.

“We conducted an extensive search process of prospective agencies with a demonstrated commitment to new business development as well as a keen understanding of working with non-profits to create products that further our mission. The Seltzer Licensing Group’s proven track record, strategic approach and shared values met all of our criteria and we are delighted to be working with them,” says Steve Glockenmeier, vice president, preparedness and health and safety services, the Red Cross. “We look forward to working with new licensing partners and retailers to expand our current licensed product program from licensees such as Eton, The Ready Project and Tomy.”

“We are excited to explore new licensing opportunities and work with current licensees to bring products to retail that will empower consumers and organizations to be better prepared before emergencies occur,” says Stu Seltzer, president, Seltzer Licensing Group.