The CRM will give the likeness of Einstein AI capabilities.

Greenlight, a rights and music clearances agency, is collaborating with customer service platform Salesforce on an innovative new licensing partnership that will bring the likeness of Albert Einstein to artificial intelligence within the CRM.

According to Greenlight, with Salesforce Einstein, advanced AI capabilities are embedded in the Salesforce platform, so any company will be able to deliver more predictive and personalized customer experiences across sales, service, marketing, commerce and more. Powered by advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery, Einstein’s breakthrough innovations allow models to be automatically customized for participating customers. These models learn, self-tune and get smarter with every interaction and additional piece of data. Einstein will automatically discover relevant insights, predict future behavior, proactively recommend best next actions and even automate tasks.

“Greenlight enables brands to harness the power of iconic personalities and music to resonate with their targeted audience, from product names to advertising campaigns,” says Gary Shenk, chief executive officer, Branded Entertainment Network, owners of Greenlight. “The icons we represent, such as Einstein, transcend decades and are valuable assets to brands for all marketing initiatives. Given Salesforce’s vision to make every customer smarter and more predictive with artificial intelligence, Einstein is a great fit and a natural choice.”