New partnership will allow the car product manufacturer to capitalize on Rust-Oleum’s brand awareness.

Rust-Oleum Corporation and Dubois Chemicals have entered into a new licensing agreement that will aim to strengthen consumer confidence in the Dubois line of car wash products.

The deal was brokered by The Valen Group.

Through the partnership, Rust-Oleum will work to ensure that Dubois’ products have been tested for quality as well as contain the most effective protection properties available.

“We work tirelessly to innovate new products that provide real benefits to carwash consumers worldwide,” says Brent McCurdy, president, transportation group, Dubois. “The new Rust-Oleum line of products represents the highest quality and protection ever offered by DuBois and sets a new higher standard for the industry.”

Dubois is known for manufacturing lines of detergents, polishes and protectants as well as auxiliary car care products, which are currently sold under the Blendco Systems, C.A.R. Products, Red Rhino and Bullet Proof brands.

“Our brand has been associated with quality, innovation and corrosion prevention for nearly 100 years,” says Michael Vitucci, vice president, business development, Rust-Oleum. “We’re honored to add our name as a symbol of confidence to an already strong brand.”