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Rubber Road Inks Hasbro Merch Deal

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Merchandise will be created for multiple Hasbro franchises.

Rubber Road has announced a new licensing deal with Hasbro to design, manufacture and distribute a wide range of official merchandise under its design arm, Numskull Designs.

Rubber Road produces merchandise for movie, toy, gaming and TV brands. The portfolio consists of official products of names including “Minions,” “Harry Potter,” DC Comics, “Sonic the Hedgehog,” “Back to the Future,” “Stranger Things,” “Jurassic Park,” “Star Trek,” “Ghostbusters,” “Lord of the Rings” and “Friends” among others.

In partnership with Hasbro, the Numskull Designs team is introducing a range of products for Hasbro’s global franchises, including Transformers, Power Rangers, Dungeons & Dragons, Nerf and My Little Pony.

“We are thrilled to be teaming up with Hasbro to work with some of the world’s best names in toys,” says Liam Taylor, commercial director, Rubber Road. “With a Transformers movie coming up in 2022 and a resurgence in Dungeons & Dragons, we are excited to be producing some fantastic merchandise that will appeal to fans old and new, big kids and little kids!”

Rubber Road already works with global brands in entertainment including Universal, Warner Bros, Netflix, Xbox, Sony Playstation and SEGA.

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