The new partnership will focus on Earth’s oceans, poles and mountains for the next five years, while also promoting conservation efforts among consumers.
GLOBAL–National Geographic and Rolex have joined forces to invest in scientific research and exploration, raise awareness of the planet’s challenges and inspire the next generation of explorers.
Through the partnership, both companies will assist and participate in a host of scientific expeditions, foster research and invention that will produce new exploration technologies and organize summits and activities to generate public support of conservation. Over the next five years, the partnership will focus on three attributes of our planet: the oceans, poles and mountains.
“National Geographic is synonymous with exploration, and for 63 years we’ve had an incredible partner in Rolex in supporting pioneering ventures in discovery and conservation,” says Gary Knell, president and chief executive officer, National Geographic Society. “With today’s announcement, we will expand our partnership to understand and protect our world, and to support outstanding explorers that are seeking solutions to ensure a healthy and sustainable future. With many years together behind us, it’s a grand legacy to build on.”