April 6, 2018
Motorcycle and adult lifestyle brand taps agency to extend its presence throughout Europe.
Rocket will now work to secure licensees across key categories that will target the brand’s core motorcycle enthusiasts, aged 30-65 years, as well as focus on the brand’s values of power, strength and legacy.
Additionally, the agency has already signed Orange County Choppers’ first European licensee–Burning Rubber U.K.
Under terms of the agreement, Burning Rubber U.K. will launch a host of branded apparel and accessories exclusively across Europe. The new line will make its debut at the Verona Motor Bike Expo Show in Italy, Jan. 20-22.
“Orange County Choppers has a loyal and dedicated following in Europe and across the globe thanks to the success of the TV show, which has underlined its credibility as a biker brand,” says Rob Wijeratna, joint managing director, Rocket. “We are delighted to sign up Burning Rubber U.K. as our first pan European licensee, as they are a proven partner forthis type of lifestyle brand and will develop an impressive range for the die-hard Orange County Chopper aficionados.”
Orange County Choppers was founded in 1999 by Paul Teutul Sr. In 2002, Discovery Channel launched the reality TV series “American Choppers,” which helped bring the brand into the spotlight.
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