Rocket Licensing has been appointed as the worldwide licensing agency for Fuzzballs, a pop culture brand which launched in 2013 as a Tumblr web comic.
Rocket Licensing has a range of key categories it is looking to find partners for, including apparel, publishing, stationery, homewares, gifting and accessories. The agency will also seek partners across health and beauty, tech accessories, games, food and confectionery and partyware.
“We can’t wait to start showing the world of Fuzzballs to potential licensees,” says Charlie Donaldson, joint managing director, Rocket Licensing. “The brand has an enormous following with a huge appetite for new products and experiences, and there is an endless supply of engaging content for partners to work with. The property grew its fan base organically from its start as an online comic, which shows the real love people have for the brand.”
The first Fuzzballs product was launched in 2015, and there are now more than 300 lines available. In the U.K., the range is sold via the Fuzzballs.co website, by gift and card retailer Scribbler as well as by a range of independents around the world.
“Fans of Fuzzballs and even those seeing the brand for the first time cannot get enough of the content and related products,” says Marc Sach, founder and creator, Fuzzballs. “I’m excited to start working with Rocket and new partners to build ranges for fans, new and old alike, to take into their homes and expand their collections.”