The destination brand will include a new logo, website and robust marketing campaign.
Elements of the new brand include a refreshed aesthetic, which includes a redesigned logo, as well as a new brand sentiment that is being carried out through a new RSCVA website, set to launch in the coming weeks.
“We are a destination of tremendous contrast, from Lake Tahoe and the Sierra Nevada to our vibrant cities, and from our genuine Western roots to our pioneering spirit that is driving innovation and opportunity here,” says Phil DeLone, president and chief executive officer, RSCVA. “More people than ever are going to be hearing, and seeing, messaging inviting them to experience Reno Tahoe. This new brand will ensure that potential visitors are receiving clear, consistent and exciting suggestions about why they need to visit.
The new Reno Tahoe brand will be rolled out in conjunction with a robust marketing
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