Red Robin Moves to Grocery Aisles

Brand licensing firm The Valen Group has launched restaurant Red Robin into grocery stores. In partnership with ConAgra Foods, Red Robin’s signature Bottomless Steak Fries will hit freezer aisles.

“Red Robin’s Bottomless Steak Fries are a signature item on their menu and popular with restaurant guests; we identified this as a significant opportunity for Red Robin for their first entry into retail grocery,” says Janna Markle, vice president, The Valen Group. “By making the signature seasoned steak fries available for serving at home, Red Robin can reach loyal fans for those occasions when visiting one of the restaurants isn’t possible.”