Celebrity lifestyle brand will appear on the multi-channel network with fashion, gardening tools, skincare and more.
NORTH AMERICA–Sequential Brands Group and QVC have kicked off their multi-year agreement that will see the multi-channel retailer launch several lines for the Martha Stewart brand.
Stewart made her QVC debut last month with Martha Stewart’s Slow Cooker cookbook. In addition, QVC will reveal a first look at select products from her new fashion collection, which includes items ranging from knit and woven tops to denim essentials. “Martha Stewart – Fashion” will fully premiere on QVC on Sept. 25. Stewart is also set to unveil a variety of gardening tools during her first “Martha Stewart – Garden” show on Sept. 9.
The TV host will return to QVC on Oct. 18 with the Today’s Special Value, which will see QVC pick one item it believes shoppers will love and offer it at a low price for 24 hours. Also on Oct. 18, Stewart will host a Gourmet Food special, which will feature an assortment of gourmet foods and confections.
“Mario Badescu Skin Care with Martha Stewart,” a collaboration with Mario Badescu, is also scheduled to launch on Nov. 10 on Beauty iQ.
“We were blown away by the tremendous response to Martha’s cookbook, which sold out in its first airing,” says Doug Howe, executive vice president, merchandising, QVC. “Our customers welcomed Martha back with open arms, and we can’t wait to impress them with Martha’s full product assortment. At QVC, we are constantly striving to bring our customers not only the newest and most innovative items, but products that are designed to solve everyday problems and make life easier. Martha shares this philosophy and has worked with us to develop a collection that will truly inspire people to live more beautifully, in all aspects of their lives.”
Products from the entire Martha Stewart collection are scheduled to be available through QVC.com, the QVC apps or by calling (800) 345-1515.