Smiffys has signed the Pringles license in a recent deal penned with Pink Key Licensing. The two have planned a collection of costumes and accessories. 

“The Pringles product and brand are instantly recognizable with their unique can and crisp shapes and friendly ‘Mr P’ logo,” says Dominique Peckett, director, Smiffys. “These iconic products will translate perfectly into retro and novelty costumes and accessories and will be a fantastic addition to Smiffys licensed portfolio.”   

Smiffys x Pringles collections will be available in Europe, Middle East, Africa, Australia, U.K., Ireland and Channel Islands. 

“We are thrilled to welcome the fancy-dress costume legends, Smiffys, as Pringles licensees,” says Nancy Jones, business development head, Pink Key Licensing. “We have long wanted to work with them on our brands. We love their products and the fun they bring to everything they do. We cannot wait to see what they have planned for our Mr P!”  

Smiffys first range of Pringles costumes and accessories for adults and kids is set to launch in Q1 of 2023.