Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
May 9, 2022
Smiffys has signed the Pringles license in a recent deal penned with Pink Key Licensing. The two have planned a collection of costumes and accessories.
“The Pringles product and brand are instantly recognizable with their unique can and crisp shapes and friendly ‘Mr P’ logo,” says Dominique Peckett, director, Smiffys. “These iconic products will translate perfectly into retro and novelty costumes and accessories and will be a fantastic addition to Smiffys licensed portfolio.”
Smiffys x Pringles collections will be available in Europe, Middle East, Africa, Australia, U.K., Ireland and Channel Islands.
“We are thrilled to welcome the fancy-dress costume legends, Smiffys, as Pringles licensees,” says Nancy Jones, business development head, Pink Key Licensing. “We have long wanted to work with them on our brands. We love their products and the fun they bring to everything they do. We cannot wait to see what they have planned for our Mr P!”
Smiffys first range of Pringles costumes and accessories for adults and kids is set to launch in Q1 of 2023.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like