Click! Licensing will expand the inspiration brand into new markets.

Precious Moments has tapped Click! Licensing Asia to serve as its licensing agent in Southeast Asia.

The agency will now aim to bring Precious Moments-branded products to key categories in Southeastern Asian markets including China, Taiwan, Hong Kong, Singapore, Malaysia, Indonesia, Philippines and Thailand.

“Precious Moments is recognized and sought-after around the world and with Click! Licensing Asia now part of the Precious Moments team, their expertise will provide a welcome expansion of the brand with an introduction of our appealing product mix to the Chinese market, as well as other Southeast Asian countries,” says Patrice Paglia, vice president, licensing, Precious Moments.

Click! Licensing Asia is an Asian brand management company that represents a number of international brands including “Sesame Street,” Pokémon and the NBA.