As part of the campaign, Zinkia Entertainment has introduced an online game, “Pocoyo’s Ocean Cleanup Game.” If 100,000 children go online and play the new game, Pocoyo and his Friends have pledged to help collect two tons of Ocean debris.
To further promote the initiative, Pocoyo is featured in a new public service announcement as well as activity booklets, screensavers and wallpapers.
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