PetSmart Debuts Ellen DeGeneres Line

The inaugural collection includes more than 250 pet products such as apparel and accessories, toys, beds, feeding bowls, an at-home grooming naturals line and more.

This is DeGeneres’ first pet lifestyle line.

“Without a doubt, Ellen DeGeneres is one of the most iconic people of our time, and we are tremendously pleased to partner with Ellen on her brand, ED Ellen DeGeneres, and her first-ever pet lifestyle collection,” says Eran Cohen, chief customer experience officer, PetSmart. “Ellen is well known for her distinctive design aesthetic and passion for pets, and we saw that come through with her thoughtful attention to details as we teamed up to create the launch collection. We are eager to see the line come to life not only in our stores and on our website, but also in homes, dog parks and streets across the U.S. and Canada.”

The new collection is now available