PetSmart Debuts Ellen DeGeneres Line

PetSmart and Ellen DeGeneres’ lifestyle brand, ED, have joined forces to launch a new pet lifestyle brand exclusively at PetSmart.

April 6, 2018

PetSmart Debuts Ellen DeGeneres Line

Talk show host teams for first pet lifestyle collection.


The inaugural collection includes more than 250 pet products such as apparel and accessories, toys, beds, feeding bowls, an at-home grooming naturals line and more.

This is DeGeneres’ first pet lifestyle line.

“Without a doubt, Ellen DeGeneres is one of the most iconic people of our time, and we are tremendously pleased to partner with Ellen on her brand, ED Ellen DeGeneres, and her first-ever pet lifestyle collection,” says Eran Cohen, chief customer experience officer, PetSmart. “Ellen is well known for her distinctive design aesthetic and passion for pets, and we saw that come through with her thoughtful attention to details as we teamed up to create the launch collection. We are eager to see the line come to life not only in our stores and on our website, but also in homes, dog parks and streets across the U.S. and Canada.”

The new collection is now available

at and will roll out in nearly all of PetSmart’s locations by next month. The products are also expected to be featured on “The Ellen DeGeneres Show” throughout 2017.

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