The Nittany Lions will continue to roar into consumer products with the licensing group.
NORTH AMERICA– The Pennsylvania State University has extended its multi-year agreement with IMG College Licensing, which will continue to manage the school’s trademark licensing program.
The renewed partnership will also afford Penn State access to IMG’s innovative tools and systems including customized retail strategies and national brand protection network.
Since partnering in 1994, IMG has expanded Penn State’s program to nearly 2,400 retailers nationwide. In the past three years, Penn State has seen a 48 percent growth in royalties earned.