April 6, 2018
Iconic green goo will make its first foray into licensing through merchandising and promotions.
Nickelodeon has launched a new global merchandising program for Slime, the network’s iconic green goo.
Nickelodeon will now seek major merchandising and promotional partners, spanning categories including apparel, home, toys, consumer packaged goods and more.
Additionally, the Slime merchandising program joins the ongoing celebration of Nickelodeon’s heritage including Jeremy Scott’s fall 2016 collection featuring “Ren & Stimpy;” ‘90s Nickelodeon nights at NBA games; an international partnership with TopMan featuring Nick ‘90s characters; and more programs that are set to debut later this year based on classic Nickelodeon properties.
“Slime is the ultimate badge of honor for kids and is recognized and loved by Nickelodeon fans of all ages,” says Pam Kaufman, chief marketing officer and president, Nickelodeon Consumer Products. “It represents the playfully disruptive nature of being a kid and so we are thrilled to expand its presence in the market and enable our fans to experience it in new and unexpected ways.”
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