New Licensing Deals Announced for ‘Bluey,’ ‘Hey Duggee’

BBC Studios has announced new deals for pre-school series “Bluey” and “Hey Duggee.”

April 19, 2023

BBC Studios logo.BBC Studios

New signings from OTL Technologies, Blueprint Collections and Alligator Products are building on the continued growth of the “Bluey” and “Hey Duggee” brands.

OTL Technologies has been signed to produce headphones, walkie-talkies and microphones for both properties, with an expected launch marked for release this fall. Blueprint Collections will produce social stationery across the U.K. and Ireland, with Alligator Products creating a range of paper arts and crafts for “

Bluey

.”

“We are so excited to be extending our character range of headphones, walkie talkies and microphones to include the much-loved ‘Bluey’ and ‘

Hey Duggee

,’” says Chris Malone, sales director, partner, OTL Technologies. “We have no doubt that these new products will delight both little ones and their parents!”

“We are very pleased to have inked a deal with BBC Studios and cannot wait to bring our beautiful and stylish social stationary ranges for Hey Duggee and Bluey to the fans,” says Lisa Shand, managing director,

Blueprint

Collections

“We’re thrilled to be partnering with category-leading licensees who are as passionate and committed as we are to extending the fans enjoyment of our incredibly popular preschool shows with a fresh selection of innovative and creative retail lines,” says Louise Rigby, licensing manager,

BBC

Studio.

New episodes of “Hey Duggee” season 4 are set to air on CBeebies this fall, with new season 3 episodes of “Bluey" coming to Disney+ later this year.