Moxie & Co. Signs New Deals

Licensing agency Moxie & Company has signed a raft of deals for multiple brands including Van Gogh Museum, British Motor Heritage and Nancy Drew, among others. 

April 6, 2018

Moxie & Co. Signs New Deals

British Motor Heritage, Hardy Boys and more expand with books, apparel and more.


First, for the Van Gogh Museum, the agency has tapped September Publishing for gift books and notecards; Robert Kaufman Fabrics for fabric by the yard; and Quart U.S. for a “Fantastic Forgeries” book and sketchbook.

The company also secured deals for MTA with Editorial MIC for New York City subway maps; Mango Ink for accessories; Sadowsky Guitars for branded MTA guitars; Alex & Ani for subway token charms; Tiffany & Co for a retail promotion featuring the “T” train logo; Estella NYC for infant apparel and accessories; Montblanc for a designer backpack; Adidas for casual footwear; Uniqlo for apparel and accessories featuring Vignelli transit map; Keep Cool USA for a messenger bag promotion with Whole Foods; and Zara Terez for leggings and apparel.

Meanwhile, for Molly Hatch, the company brought on CR Gibson for paper products, garden

accessories and kitchen gifts; Chronicle Books for coloring books; Twig NY for porcelain tableware; Blend Fabrics for fabric by the yard; KAF Home for kitchen textiles; and Larelbox for tea towels for empathy gift boxes.


Nancy Drew


Hardy Boys

, Moxie & Co tapped Her Interactive for a new “Codes and Clues” app for children; Yes & Yes Designs for jewelry; Dynamite Publishing for comic books; Cobble Hill for puzzles; Out of Print for graphic tees, tote bags and fleece; and Litographics for tattoos, tees, bags and wall art.

The British Motor Heritage partnered with Eurographics for puzzles and posters; Alchemy 3 for lottery tickets; and Tannenbaum Treasures for handmade glass ornaments.

Additionally, Hello! Lucky has partnered with RPG for greeting cards that will be sold exclusively at Target. Barry Rosenthal has partnered with Pomegranate for a 2017 wall calendar and Galison for puzzles and journals. Find Your Happy Pose partnered with Sourcebooks for a 2017 page a day calendar. Erin Smith Art also partnered with Sellers Publishing for a 2017 page a day calendar.

Finally, Scripps National Spelling Bee has partnered with Macmillan Children’s Publishing Group for a children’s book series and Rizzoli USA for a 2017 wall calendar.

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