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April 6, 2018
Michael Kors has entered into a lifestyle partnership with McLaren-Honda, becoming the official lifestyle partner of the world championship Formula 1 team.
As the team’s official lifestyle partner, Michael Kors branding will be featured prominently on both the driver overalls and the McLaren-Honda MP4-31 car.
Additionally, to celebrate the launch of the partnership, Michael Kors has created a limited edition men’s leather jacket. The 50 specially produced black leather jackets will be sold exclusively on the men’s floor of the new Michael Kors London flagship store, while supplies last.
“Michael Kors and McLaren-Honda are pioneers in their respective spaces, and we firmly believe that McLaren-Honda is the right partner for our entry into the Formula 1 racing world,” says John D. Idol, chairman and chief executive officer, Michael Kors. “This is an exciting moment for us, especially as we continue to grow as a men’s lifestyle brand.”
“We’re delighted to announce a brand-new partnership between McLaren-Honda and Michael Kors, the world-famous award-winning designer of luxury accessories and ready-to-wear apparel,” says Ron Dennis, executive chairman and chief executive officer, McLaren Group. “Like McLaren, which has raced in Formula 1 all over the world for the past 50 years, Michael Kors is also a truly international company, operating stylish and successful stores in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.
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