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April 6, 2018
NORTH AMERICA–Sequential Brands Group has revealed a slate of new additions to Martha Stewart’s QVC range, which spans multiple categories.
Stewart’s new QVC offerings will include Martha Stewart Pets, as well as the latest offerings from Gourmet Food (pastries, seafood and seasonal offerings) and Garden (tools) collections.
“Since launching on QVC, the Martha Stewart brand has experienced a great deal of success across multiple categories,” says Karen Murray, chief executive officer, Sequential Brands Group. “We believe QVC, a multi-platform retailer, to be a perfect fit for the Martha Stewart brand and are excited to grow our business. QVC is truly unmatched when it comes to offering an American icon like Martha Stewart, who can span so many different categories, from food and garden to skincare and apparel, and we are excited to debut our new categories.”
The first range, Martha Stewart Pets, will premiere on QVC on March 15.
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