The first residential location will feature branded food and beverage concepts and more.
The first location, entitled Latitude Margaritaville, will aim to reflect the brand’s “no worries” attitude and will offer an immersive brand experience.
Current initiatives for the Latitude Margaritaville retirement community include walkable neighborhoods; a fitness center with an aerobic studio, indoor lap pool, spa and group fitness classes; indoor and outdoor dining with Margaritaville food and beverage concepts; arts and learning programs; and a resort pool area with beach entry.
“We are excited to partner with Minto and believe this relationship will redefine lifestyle destination living in Daytona Beach,” says John Cohlan, chief executive officer, Margaritaville. “With Minto’s expertise in creating master-planned developments and Margaritaville’s inherent ability to deliver fun and escapism, Latitude Margaritaville
Latitude Margaritaville has already broken ground in Daytona Beach, Fla., and is slated to open this fall.
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