Mapmaker Stanfords Launches Licensing

Edward Stanford Limited will make its Edward Stanford Signature Logo brand and its newly digitized archives available for licensing the first time at BLE.

April 6, 2018

Mapmaker Stanfords Launches Licensing

British heritage brand will make its licensing debut at BLE.

Edward Stanford Limited will make its Edward Stanford Signature Logo brand and its newly digitized archives available for licensing for the first time ever at Brand Licensing Europe.

The brand will make its formal debut to the licensing sector at BLE Oct. 13-15 alongside the Royal Geographical Society, which has hosted Stanfords archives for more than 50 years and is acting as licensing agent for the collection.

The 162-year-old company has supplied maps and guides to explorers, diplomats, royalty and general travelers for close to two centuries. It's archives include more than 800 historical maps, which are being digitized in partnership with the Royal Geographical Society.

“A year ago, we rebranded our range of Travel Writing Classics using the Edward Stanford Signature Logo under license to John Beaufoy Publishing and have since received an overwhelmingly positive response from the trade and customers alike,” says Tony Maher, managing director, Edward Stanford Limited. “As a result, and

due to increased international demand for products invoking the heritage that the Edward Stanford Signature Logo embodies, we launched our own range of notebooks and stationery featuring the logo and have been thrilled by the sales we’ve seen. This experience has now led us to bring the brand to the licensing market as we believe that there is a significant opportunity to extend the use of the Signature Logo, the archive and other commissioned images to a wider range of products.”

Edward Stanford Limited will be acting on their own behalf for the licensing of the Edward Stanford Signature Logo with support from the Keith Pashley Project, while

the Royal Geographical Society (with IBG) will be the licensing agent for the Edward Stanford Cartographic Collection.

“We are excited to be working with Stanfords to digitize their incomparable archive,” says Alasdair Macleod, head of enterprise and resources, the RGS. “The beauty and craftsmanship of these maps is beyond compare. They are utterly unique and the prospect of their availability for licensing has already led to tremendous interest.” 

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