LMI Deals for British Motor Heritage, Pez

U.K. firm Licensing Management International has secured a raft of licensing partnerships for its portfolio of properties, including British Motor Heritage, BSA Motorcycles, Zorro and Pez, among others.

April 6, 2018

LMI Deals for British Motor Heritage, Pez

BSA Motorcycles, International Space Archives and more grow worldwide with a variety of licensing agreements.

First, for British Motor Heritage, the company has partnered with License Brand Stockage in France for a new line of sports apparel and luggage. The agency has also extended its partnership with Sicem International Italy to include new designs for British Motor Heritage and BSA Motorcycles.

Meanwhile, Bioworld Europe has signed on for a range of BSA Motorcycles apparel–including adult hoodies, sweats, t-shirts, tank tops, nightwear, bags, beanies, caps, socks, phone covers and small leather goods.

For the International Space Archives, LMI has tapped New Era Caps Korea and About Blank for apparel, headwear and accessories in South Korea. LMI also partnered with Poetic Brands for range of t-shirts, sweatshirts and hoodies based on the Hobgoblin brand.

Next, LMI brokered a deal between Bright Star

Characters and Twizler that will see a worldwide collection of Popcorn the Bear greeting cards.

Furthermore, Playtech will release an online gambling and slot machine game based on Zorro.

Finally, LMI teamed up with the French lingerie brand Undiz for a range of licensed PEZ loungwear and underwear, which will be available in Undiz stores worldwide.