Lionsgate, the studio behind multiple movie and television franchises, has announced it has appointed licensing leader, IMG, as its new and exclusive global agency for consumer products. 

In a multiyear agreement, IMG will work with Lionsgate to develop and expand strategic, multi-category consumer product programs for its feature film franchises, including upcoming iterations of “John Wick,” “The Hunger Games,” “Dirty Dancing,” “Expendables” and more. The agency will also focus on Lionsgate’s catalog of television properties including “Mad Men,” “Power,” “Orange is the New Black” and “Weeds.” Lionsgate partners with Millennium Media on “The Expendables” franchise and Twisted Pictures on the “Saw” franchise. 

“Lionsgate has one of the world’s largest libraries of iconic film and TV franchises that span every genre and continue to resonate with audiences everywhere,” says Gary Krakower, vice president, licensing, IMG. “With a slate of new titles and iterations of its most popular blockbusters on the way, we see enormous opportunity to creatively bring the movies fans know and love to life in new ways.” 

The new partnership comes as Lionsgate’s consumer products business strategically merges with its global live, interactive and location-based entertainment into the newly formed Global Products and Experiences. The combined divisions will be run by executive vice president and global products and experiences head, Jenefer Brown.  By uniting all these businesses into one segment, the studio will be well-positioned to provide global audiences with unrivalled products and experiences across its iconic franchises. Brown will report to Jen Hollingsworth, chief operating officer, Lionsgate Motion Picture Group. 

“We are excited to work with licensing powerhouse, IMG, to strategically build and extend our consumer products business around the world,” says Ryan Gallego, executive director, consumer products, Lionsgate. “We can’t wait to deliver innovative and diverse product offerings to our fans in partnership with top retailers and licensing partners.” 

IMG is exhibiting at Brand Licensing Europe 2022. Find out more info here.